Amazon.com Inc said on Monday its streaming device, Fire TV, has surpassed 40 million active users globally, maintaining its lead over rival Roku Inc.
Roku in November said it had 32.3 million active accounts.
The newly disclosed figure is up 8% from 37 million users the device recorded in September.
MacDailyNews Take: Amazon Fire TV stick goes for $39.99, which goes a long way toward explaining how the device got to 40 million active users in just under 6 years (launched on April 12, 2014).