Over the last couple of years, I think we’ve seen Apple do a real turn-around on the pro market. As much as 2016 and 2017 felt like pro machines were going way too mainstream and best, and being left to lie fallow at worst, 2018 and 2019 have been almost a renaissance.
Best of all, in my opinion, is that Apple has hired on a full-on Pro workflows team to hammer on new Macs, to complain and contribute, before they ever hit customers.
They’ve kept the more prosumer friendly models on the low end, which is fine. It fits with Apple’s philosophy of always making technology approachable to more and more people.
But, they’ve been releasing better models on the high-end pro end now as well, including a new Mac mini and, soon, a new Mac Pro. I think Apple realized, as a company, they weren’t really empowering if they left power users behind. And hopefully, this is now the new normal.
MacDailyNews Take: We haven’t bought portable Macs for MacDailyNews staff* since 2013 – 11-inch MacBook Air – since our past strategy was “iMacs on the desktop, MacBook Airs on the road” ever since we gave up on the “one machine everywhere” concept with the demise of the 17-inch MacBook Pro. In a few days, we’ll have come full circle as our new BTO 16-inch MacBook Pros arrive and allow us to go from our desktops to our backpacks just like the old days!
*We’ve had many other Macs personally, though and the last (current) iteration of the butterfly keyboard in the MacBook Air haven’t presented any problems with multiple units in use.
Apple fixed the MBPro by shoving Jony Ive out the door.
Until it has replaceable memory and storage it ain’t fixed.