Apple News+ has struggled to add subscribers since first week of launch in March, sources say.
Since Apple launched its paid news app, Apple News+, in March and signed on 200,000 subscribers in 48 hours, the company has struggled to add customers, according to people familiar with the matter.
While Apple doesn’t reveal the exact numbers of News+ subscribers to publishers, the figure hasn’t increased materially from its first couple days, said the people, who asked not to be named because those details are confidential.
Subscriber growth for Apple News+ has disappointed several publishers who thought the product would bring in more revenue, the people said.
In recent months, Apple hasn’t put much marketing heft behind Apple News+, a premium product to regular Apple News, which curates top stories for iPhone and iPad owners.
MacDailyNews Take: Hence the need for Apple News+ to be bundled as soon as possible.
If Apple can work out the deals and they’re attractive enough to consumers, will only help Apple’s individual services gain subscribers. — MacDailyNews, November 14, 2019