Apple’s AirPods are the preferred brand for true wireless earphones in the U.S.
MacDailyNews Webmaster
Apple’s new AirPods build on the magical experience customers love delivering 50 percent more talk time, hands-free “Hey Siri” and the option of a new Wireless Charging Case.
Greater democratization of wireless technology and reduction in prices will help wireless hearables become mainstream in the next two-three years. The findings of our Consumer Lens survey reveals that Apple remains the top of the mind for most US consumers for a future purchase.
Apple’s AirPods, a true wireless hearable device, turns out to be the preferred choice for future purchase due to factors like ease of use, comfort & fit, and portability. Further, Apple also edged rivals because true wireless as a category is the preferred choice over wireless earphones, due to factors like better sound quality, portability, and ease of use.
Future Preference for True Wireless Note: It is a multi-response question, and the percentage will not add up to 100%
MacDailyNews Take: As iPhones (and pretend iPhones) without antiquated 3.5mm headphone jacks proliferate, sales of Apple’s dominant AirPods will boom, especially as Apple released next-gen AirPods with smart ambient noise cancellation (a feature that Counterpoint’s survey respondents deemed important) hit the market!
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
