Apple is looking into bringing feature-length films to theaters before releasing them on their Apple TV+ streaming service, according to a report in The Wall Street Journal.
One of Apple’s first theatrical releases, aimed for mid-2020, will be Academy Award-winner Sofia Coppola’s On the Rocks, starring Rashida Jones and Bill Murray, the WSJ said.
The company’s moves are similar to those of Amazon.com Inc.’s, which started releasing films in 2015.
MacDailyNews Take: In order to qualify for awards which help greatly to sell content, a theater run is required.