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Why there is no Apple iPhone SE2

Apple's 4-inch iPhone SE
Apple’s 4-inch iPhone SE

Brett Arends for MarketWatch:

Apple’s new iPhone SE2 is stunning. The slim, elegant successor to the defunct SE clocks in at less than 5 inches long and 2 1/2 inches wide. It’s 40% smaller and lighter than the flagship iPhones, the XR and XS Max. But thanks to the new edge-to-edge design, this pocketable little phone still boasts a screen size of around 5 inches.

The only problem? The iPhone SE2, alas, doesn’t actually exist…

Frank Gillett, a technology expert at Forrester Research, says… surveys have found an estimated 15% of the population want a smartphone with a screen of 5 inches or less.

But he says he hasn’t heard any rumors of a smaller iPhone in the pipeline, and he isn’t holding out too hope. The reason? Economics.

If 15% of the population say they want a small phone, probably only about 10% would actually buy one, he suggests. “Apple really built itself on scale,” he says. “They don’t like 10%.” As people now typically replace their phones every three years, the actual size of the potential market probably just isn’t big enough for Apple, he adds.

MacDailyNews Take: Yup.

We’d hazard a guess that if 4-inch iPhones were off-the-charts popular, Apple would have a modern X-class iPhone the size of the SE’s case on the market. — MacDailyNews, February 28, 2019

If the iPhone SE sold well enough, Apple would have paid more attention to it. Obviously, it did not sell well enough.MacDailyNews, July 22, 2019

According to none other than Ming-Chi Kuo, in 2020, Apple will sell three new 5G iPhones featuring 5.4-, 6.1-, and 6.7-inch OLED displays. That 5.4-inch display should fit in quite the compact iPhone body, satisfying many who’d like a smaller one-handed iPhone. — MacDailyNews, August 27, 2019

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