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Apple Card launches: A new credit card exclusive to Apple customers is getting a lot of hype

Created by Apple and designed for iPhone, Apple Card brings together Apple’s hardware, software and services to transform the entire credit card experience.
Created by Apple and designed for iPhone, Apple Card brings together Apple’s hardware, software and services to transform the entire credit card experience.

As Apple Card launches, a few naysayers have crawled out of the woodwork to add their two cents.

Nicholas Rossolillo for The Motley Fool:

In recent years, Apple has pivoted to a more service-oriented business. The App Store, a healthcare segment tied to the Watch, Apple TV (as well as the soon-to-be-launched Apple TV+ streaming service), and Apple Pay are leading the charge for the double-digit growth segment. A new product extension of Apple Pay, Apple Card, is getting a lot of attention, including the typical Apple treatment as a game-changing product entry just like the iPhone was. However, the new credit card probably won’t be the same kind of game changer…

The Apple Card certainly looks and behaves a bit differently than the typical credit card, but it’s likely to be a simple extension of Apple Pay rather than a category-redefining product. For one thing, the Card is only going to be available to Apple product users, at least at this point.

MacDailyNews Take: Apple Card being exclusive to iPhone users hardly limits its prospects: Apple iPhone has an active installed base of over 900 million devices.

Apple just revolutionized another industry with Apple Card. — MacDailyNews, March 26, 2019

Apple Card will be more popular than most people think and it will spur the use of Apple Pay significantly. — MacDailyNews, August 14, 2019

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