James Sanders for TechRepublic:
Arm Treasure Data’s co-founder and CTO Kazuki Ota says Apple’s attempts to stop marketing tracking won’t totally prevent his company doing so.
“With that type of solution, our match rate will be decreasing for sure,” Ota told TechRepublic, but cautioning that “The effectiveness of this Apple move was more about how the email address will be used. That prevents certain actions, but I think the effectiveness, personally, will be limited.”
“A lot of enterprises—especially larger ones who have been operating for more than 100 years—they have a lot of acquisitions, multiple businesses and multiple brands,” Ota said. “A typical customer has around… 13-14 customer IDs. Let’s say I interact with one group, and they have multiple brands. They might have information scattered across these brands…”
“Treasure Data’s ID Unification feature can take attributes of multiple IDs and combine them into one profile across data sources….”
MacDailyNews Take: Thanks Apple for exposing the intrusive way these surveillance capitalist freaks operate.