Sign in with Apple is just part one of a larger war

James Sanders for TechRepublic:

Arm Treasure Data’s co-founder and CTO Kazuki Ota says Apple’s attempts to stop marketing tracking won’t totally prevent his company doing so.

“With that type of solution, our match rate will be decreasing for sure,” Ota told TechRepublic, but cautioning that “The effectiveness of this Apple move was more about how the email address will be used. That prevents certain actions, but I think the effectiveness, personally, will be limited.”

“A lot of enterprises—especially larger ones who have been operating for more than 100 years—they have a lot of acquisitions, multiple businesses and multiple brands,” Ota said. “A typical customer has around… 13-14 customer IDs. Let’s say I interact with one group, and they have multiple brands. They might have information scattered across these brands…”

“Treasure Data’s ID Unification feature can take attributes of multiple IDs and combine them into one profile across data sources….”

MacDailyNews Take: Thanks Apple for exposing the intrusive way these surveillance capitalist freaks operate.

5 Comments

  1. Because the corporation generally does not prevent the gpv from accessing this tracked and collected data, and because Fascism is the combo of commerce and gov, then ubiquitous tracking — somethimg Apple is doing its best to stop — then trackers are in cahoots with the Fascist state while Apple is generally not. Therefore, Apple is the least Fascist-friendly and worth patronizing.

    1. No fascist state could hold a candle to the communist surveillance machine. Not only are we dealing with surveillance but with thought policing. The managers of Facebook and Google are much closer to Stalin and Mao than to Mussolini or Hitler.

      1. That should not be surprising, considering how IBM machines were used by the Nazis in the second world war. Either way it demonstrates the foulness of the fascist state, nazi state, communist state and of course apple’s home state.

  2. Linking disparate accounts is not anything new. Just mostly difficult till recently where such large datasets can be manipulated quickly. 128-bit encryption, thought to be close to the pinnacle of security due to the enormous amounts of time (centuries) it would require to break, have also been said to crack within hours/days with quantum computing.

    These days, unless you are using only cash, somehow avoid cameras in public places and all contact with anyone else with devices containing microphones it may be impossible to disappear. True privacy these days is increasingly difficult.

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