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Xiaomi uses Apple Memoji ad to push ‘Mimoji’ clone, says it was ‘accident’

Tianyu M. Fang for Caixin Global:

Xiaomi’s augmented-reality avatar set, Mimoji, is definitely not a clone of Apple’s Memoji — they just look very similar and happen to share identical-sounding names — the Chinese company clarified last week.

But ads for Apple’s Memoji and Apple Music have been embedded on Xiaomi’s product page for the Mi CC9 smartphone on e-commerce platforms JD.com and Suning, in lieu of original Xiaomi graphics, a Weibo user found on Friday.

MacDailyNews Take: So, what was that discussion about Chinese firms and respect for intellectual property again?

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