Data suggests millions upon million of iPhone users ready to fuel iPhone ‘supercycle’ later this year

“Lending credence to speculation of a coming iPhone ‘supercycle,’ market research firm comScore on Thursday released data showing tens of millions of users who own legacy iPhones are primed to upgrade,” Mikey Campbell reports for AppleInsider.

In the U.S., “some 48.4 million people were using iPhone 6 series devices at the end of 2016. Another 21.9 million owned an iPhone 5s or older during the same period, according to comScore MobiLens data,” Campbell reports. “If historical upgrade trends continue, a healthy portion of the collective 70 million iPhone users will buy Apple’s latest and greatest device, representing a huge windfall for the company.”

Campbell reports, “For the coming iPhone upgrade cycle Apple is widely rumored to introduce not only updated iPhone 7 series hardware, but a completely new device some have dubbed ‘iPhone 8.'”

Read more in the full article here.

MacDailyNews Take: And, that’s just in the U.S.

While it’d be nice if Apple were to have enough “iPhone 8” units on hand at launch, you just know that won’t be the case. The first seconds on iPhone pre-orders this autumn are going to be more pressure-packed than ever!


  1. U.K. Citizen here with a 2.5 year old iPhone 6 (still going strong)

    I’ll be investing in the new iPhone when it’s announced and can’t wait! Plus I’ll get a very very good price for my current model on eBay.

    Looking at the iPhone Upgrade Programme, effectively a 0% finance deal. Very tempting.

  2. Tim Cooke Sucks. He does not care about Macs, convenience and simplicity across products for the computing experience. No more Airport? Mac Pro…….. This guy is a brain dead, thinks he’s so much smarter than all of us, Censor the news, LIBTARD!!!!! Man, do I miss Steve Jobs.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.