Apple introduces iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition; iPhone SE doubles storage for same price

Apple today announced iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition in a vibrant red aluminum finish, in recognition of more than 10 years of partnership between Apple and (RED). This gives customers an unprecedented way to contribute to the Global Fund and bring the world a step closer to an AIDS-free generation. The special edition (PRODUCT)RED iPhone will be available to order online worldwide and in stores beginning Friday, March 24.

“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO, in a statement. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”

“Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED),” said Deborah Dugan, (RED)’s CEO, in a statement. “Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”

iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition
iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition

iPhone 7 and iPhone 7 Plus are the best, most advanced iPhones ever, packed with unique innovations that improve all the ways iPhone is used every day. Both phones feature the most popular camera in the world with advanced camera systems that shoot incredible photos and videos day or night, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers and a wide color system from camera to display, all in a water and dust resistant design. iPhone comes with iOS 10, which brings more expressive and animated ways to communicate in Messages, new ways to use Siri with your favorite apps, beautifully redesigned Maps, Photos, Apple Music and News, and the Home app, which lets you simply and securely set up, manage and control your home all in one place.

(RED)’s critical work provides access to life-saving HIV/AIDS programs in sub-Saharan Africa, which is home to more than two thirds of the world’s HIV-positive population. One hundred percent of all money raised by (RED) goes directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from moms to their babies. Since it was founded in 2006, (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone.

Pricing & Availability

• iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition will be available in 128GB and 256GB models starting at $749 (US) from and Apple Stores, and from Apple Authorized Resellers and select carriers (prices may vary). The special edition (PRODUCT)RED iPhone joins iPhone 7 finishes in jet black, black, silver, gold and rose gold.

• Both special edition models are available worldwide beginning Friday, March 24, and start shipping to customers by the end of March in the US and more than 40 countries and regions, including Australia, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Netherlands, New Zealand, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the UK and United Arab Emirates. Brazil, Chile, Colombia, India, Turkey and other countries will follow in April.

• The special edition iPhone joins the current (PRODUCT)RED lineup, which is available for customers to purchase year-round, including the full iPod line of products, Beats Solo 3 Wireless On-Ear Headphones, Beats Pill+ Portable Speaker, the iPhone 7 Smart Battery Case and a range of accessories for iPhone, iPad and Apple Watch.

• iPhone SE, the most powerful phone with a four-inch display, will be available beginning Friday, March 24, in 32GB and 128GB models, doubling the current capacity and replacing 16GB and 64GB models, all at the same starting price of $399 (US) at and Apple Stores.

• New colors of Apple-designed iPhone 7 and iPhone 7 Plus silicone cases in azure, camellia and pebble, and leather cases in taupe, sapphire and berry will also be available at and Apple Stores starting at $35 (US).

• Through Apple’s iPhone Upgrade Program, customers in the US, UK and China can get an unlocked iPhone 7 or iPhone 7 Plus (PRODUCT)RED Special Edition, with the protection of AppleCare+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at and Apple Stores in the US, with monthly payments starting at $37 (US) for the 128GB model.

• With iPhone Trade-Up, customers can trade in their eligible smartphone and use the credit toward the cost of a new iPhone.*

• Every customer who buys iPhone 7 or iPhone 7 Plus (PRODUCT)RED Special Edition or iPhone SE from Apple will be offered free Personal Setup, in-store or online*, to help them customize their iPhone by setting up email, showing them new apps from the App Store and more.

• Anyone who wants to learn the basics or go further with their new iPhone can register for a free workshop at every Apple Store.

*Where available.

Source: Apple Inc.


  1. If only the face were black instead of white and the Apple logo black instead of silver. Bleh, I hate the look of it. Oh well, I have basically that same look with my Jet Black iPhone 7 Plus and a red Apple case.

    1. Please don’t put all Christians in that category. There are liberal and moderate Christians who will buy them. Some may not for other reasons, such as they don’t like the color, not because of AIDS support. As far as Rush goes I don’t want the bold eagle killer to support things I like anyway. ( He wants to bring back DDT “this time we won’t let a little bird stop us”. The bird that stopped DDT was the bold eagle. I remember the late 70’s when it was all over the news. You can choose the symbol of the USA or Rush but not both. I choose eagles.)

      1. The bald eagle is the symbol of America. Harming these majestic raptors is tantamount to defiling the American flag.

        There is much more to conservative thinking than mindlessly taking every possible pro-corporation stance.

        1. Oh, you were so close! But FAIL!

          Real, actual, practicing, live-the-life Christianity is not political. Mixing it with political turns it into holy water with a turd shat in it. That’s the state of politics these days. Please never mix the two. If you hear about a ‘Christian’ political conservative or a ‘Christian’ political liberal, you can just about count on them NOT really being Christian. The term ‘Christian’ has been coopted and corrupted by both political parties to the point of madness.

          Just be a Christian and make sense within your practicing life as a Christian. You’re RARELY going to find any politics these days that fits or makes sense within actual Christianity. Instead, there’s almost always corrupt and deleterious compromise.

          Politics ≠ Christian. I don’t care which worthless political party we favor.

  2. There’s just no way to please everybody. I’d prefer a black front and Apple logo for the red version. The camera area is already black, so to me it makes more sense to keep the front black too.
    Oh well…

  3. OK, this is (PRODUCT)RED item. Just another colour in the lineup. It is not like they booked the Moscone Center and did a huge launch presentation for these (they just showed up on the web site).

    The red one will be HUGE in China. It is by far the most desirable colour with significant meaning (hint: go to a Chinatown near you at the time of Chinease New Year — Jan/Feb; all the banners and signs are screaming red).

    While (PRODUCT)RED is never really a marketing move (more a social responsibility thing, as it donates a percentage of sales revenue to the Global Fund), it will definitely go very well in China.

    And by the way, Global Fund isn’t just AIDS; it also fights malaria and tuberculosis (which kill over 2.5 million people every year).

    1. And let us also not forget; AIDS may have been a “gay disease” in the 80s when it first appeared, but today, vast majority of people that catch HIV (and eventually develop AIDS) are straight men and women, most of them in sub-Saharan Africa. It is estimated that more than half o almost 40 million of people with HIV don’t know that they are infected, and are spreading it around. In traditional (socially conservative) societies of Africa, where men often go outside the marriage for sexual satisfaction (and bring HIV back to their wives), it is women who bear the brunt of the societal ignorance. And it doesn’t help if your local dictator simply declares that the country is “AIDS-free” (Mugabe — Zimbabwe), because the country has “no gays”…

  4. While I am a very strong supporter of the concepts and benefits of the (PRODUCT)RED campaign…

    This is just another symptom of Apple being run by marketers and bean counters. “We’ve got nothing new so let’s add another marketing segment. We’ll sell a few more that way.”

    Apple’s senior management needs to stop with this mindset or bad things are headed its way in the not too distant future. Apple rally is starting to look like the Apple of the early 1990s. Its just bigger with larger cash reserves. So the fall out may not happen in three years or so like back then. It could take five. But, unless the direction and mindset changes, there WILL be a downturn.

    Apple has given ZERO indication over the past two years that it has a consistent roadmap that goes out a minimum of five years. (IF Apple had such a roadmap in March 2015, it has not shown any indication of its existence by March 2017. Apple should have a roadmap in March 2017 that stretches until at least March 2022.) Other than new marketing and minimal, incremental changes, (and in some cases a slight step backward like with today’s new iPad) Apple hasn’t had anything significant for a couple years — just more marketing.

    As I’ve said before, I’m not expecting a true industry changer ever couple years. I am expecting something of that nature every 5 to 10 years. But I do expect explicit improvements on EACH and EVERY product every 12 to 18 months. We haven’t seen even that. Just more marketing like this one.

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