Introduced in 2011, “Final Cut Pro X wasn’t a new version of Final Cut, it was a new application with the same name,” Alex Gollner writes for Medium. “As well as being completely new from a conceptual, code and UI perspective, it couldn’t even import work created in Final Cut Pro 7.”
“The marketing team at Apple had to try and stop thousands of disillusioned Final Cut editors moving to other video editing applications. It is likely that Avid and Adobe’s development team looked on at X in envy,” Gollner writes. “They would never be given enough money and time to be able to sweep away all the old code and build a replacement application suited to 21st century video production market realities and the developments in hardware since the 90s.”
“Even five years on from the launch of Final Cut Pro X, there is little trust in the world of high-end post production for Apple. Many don’t want to risk basing their workflow on Final Cut. What if they spend thousands and Apple make another sudden decision and discontinue selling professional creation applications?” Gollner writes. “How can the ProApps team get industry trust back? You don’t get trust back by saying ‘trust us.’ Trust is an involuntary human reaction. You get trust back by being trustworthy. The best way in this case would be for Apple to share their plans for Final Cut (and the Mac Pro) for the next few years — and to follow through on those plans.”
Read more in the full article here.
MacDailyNews Take: Apple should share their plans for the Mac Pro for the next few years? Yes, but good luck with that.
Apple should offer a mini-tower Mac Pro and see how it sells vs. the Trash Can Mac Pro. After Apple figured out that they, yet again, woefully underestimated demand, they could then discontinue the failed Trash Can experiment à la the Power Mac G4 Cube and more forward with properly-equipping professional Mac users.
Contrary to what Apple seems to think lately, the company can (or should be able to, when properly managed) cater to both consumer and professional computer users.
Right now, in fact, without even speed-bumped iPads for Christmas or even an updated 4K-capable Apple TV (an obvious and easy product that should be on shelves now), Apple isn’t properly catering to either consumers or pros.