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‘Boring’ iPhone 7 builds ‘strongest growth’ for two years. Does this fit your narrative?

“I guess if you bat for the ‘iPhone is failing’ teams then you will have thrown the latest Kantar Worldpanel ComTech data into your “does not fit the narrative” trash can,” Jonny Evans writes for Computerworld. “Why shouldn’t you? You have every right to ignore facts that may undermine your opinion.”

But, “if you look at the latest Kantar data you’ll see a slightly bigger picture,” Evans writes. “For the three months ending October 2016, it is Apple that leads the high-end of this market, the part in which the future of the smartphone industry is defined.”

“You see, Apple’s iPhones are the top three smartphone brands sold in the US and the UK: iPhone 7 at number one, Apple’s iPhone 6s at two, with the iPhone SE in third place,” Evans writes. “Android appears to be losing mind-share in the US, where iOS share climbed 7 percentage points year-over-year: from 33.5% of smartphone sales to 40.5% in the three months ending October 2016. ‘This represents the strongest rate of growth for the OS in more than two years, as well as the highest share seen since the three months ending January 2015 (42.8%),’ said Kantar.”

Much more in the full article – recommendedhere.

MacDailyNews Take: Not to bad for a lineup of “boring” iPhone, huh?

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