“If you haven’t noticed, Apple silently racked up large scale iPad and MacBook Air sales over the Black Friday weekend, according to Adobe’s analytics,” Mark Reschke writes for T-GAAP. “Apple’s Beats headphones were also show stoppers, and the new MacBook Pro has seen stronger than anticipated demand since its release.”
“Apple’s iPhone is also the most wanted item on Christmas wish lists this year, up by [two percentage points] over last year’s desire for iPhones,” Reschke writes. “This weekend I moved to Verizon from AT&T, and upgraded muy plan with six new iPhone 7 [units].”
“Across the board Apple’s sales are looking solid, but Verizon’s virtual blind-side to AT&T this holiday weekend may have given Apple an extra boost. The largest US carrier offered $200 Visa cards and generous trade-in values on older iPhones for new customers,” Reschke writes. “In my little sphere of influence that’s 10 additional iPhone sales that Apple would not have sold this season, had it not been for Verizon pulling out all the stops.”
Read more in the full article here.
MacDailyNews Take: With no new iPads or desktop Macs (or AirPods so far), let’s hope Apple will blow away Christmas quarter expectations regardless!