“Apple’s new prices for its MacBook Pro laptops were not out of the ordinary for the company, according to the line’s pricing history,” Gregg Keizer reports for Computerworld. “The starting price for the 15-in. MacBook Pro with the Touch Bar is $2,399, a 20% increase over the starting price of its predecessor. The new 13-in. MacBook Pro with the Touch Bar, meanwhile, begins at $1,799, or 20% above its forerunner.”
“Apple has raised MacBook Pro prices before,” Keizer reports. “In 2012, the Cupertino, Calif. company set new prices for the MacBook Pro line-up as it transitioned the laptops to the higher-resolution screens… The 15-in. MacBook Pro with Retina was priced at $1,999 and $2,799 for the two stock configurations, $400 and $500 higher, respectively, than the previous models, for increases of 22% and 27%. The smaller 13-in. MacBook Pro with Retina saw similar price hikes. Two standard configurations of the notebook were priced at $1,699 and $1,999 at their introduction, $500 and $400 higher than their predecessors. The new prices represented increases of 42% and 33%.”
Keizer reports, “Those prices did not hold for long.”
Read more in the full article here.
MacDailyNews Take: It’s new technology. As yield rates improve, sticker prices will likely decrease, as usual.
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