“Anybody who has tried to buy one of Apple’s new iPhone 7 or iPhone 7 Plus smartphones has probably noticed that it’s tough to get ahold of these phones in Apple’s new Jet Black finish,” Ashraf Eassa reports for The Motley Fool. “It’s clear that demand for phones, particularly the larger iPhone 7 Plus, is quite robust.”
“However, the apparently unexpected level of demand for this finish isn’t the only major driver of the huge supply/demand balance that currently exists,” Eassa reports. “Per respected KGI Securities analyst Ming-Chi Kuo, this Jet Black finish is also exceedingly difficult to manufacture right now.”
“Kuo says (via MacRumors) that the manufacturing yields for the Jet Black iPhone 7/7 Plus are currently in the 60%-70% range. What this means is that for every 100 Jet Black casings that Apple and its manufacturing partners attempt to produce, 30%-40% are unusable,” Eassa reports. “Potential buyers looking to get their hands on the Jet Black iPhone will just need to wait for demand to die down and/or for Apple to improve its manufacturing yields on those models. This is a bummer, but investors should at least rest assured that the iDevice maker is doing its best to maximize long-term shareholder value.”
Read more in the full article here.
MacDailyNews Take: Somehow* we got our multiple orders for Jet Black iPhone 7 Plus (256GB) units filled on Day One. They may be very difficult to manufacture, but when they are, they certainly are head-turners. We’ve already had several people come up to us and ask us, “is that the new iPhone?” when they see our iPhone 7 Plus out of our pocket. We haven’t had that question since we first got our iPhone 6 Plus units, two years ago.
*Ordered within the first 30-seconds of availability via the iOS Apple Store app prepped with full information and with target items favorited.