Sports Illustrated shows off stunning photgraphs shot on Apple’s iPhone 7 Plus flagship

“Over the weekend, Sports Illustrated photographer David E. Klutho shared the first photos taken using Apple’s next-gen iPhone 7 Plus,” Luke Dormehl reports for Cult of Mac. “Depicting Sunday’s Titans-Vikings football game in all its glory, the snaps take full advantage of the plus-sized handset’s 12–megapixel telephoto lens, wider aperture and more vibrant colors.”

“The sight of professional photographers using the iPhone for their work isn’t a new phenomenon, of course,” Dormehl reports. “Pete Souza, the Chief Official White House Photographer, has long used his trusty iPhone for snapping behind-the-scenes photos of the President, the First Family, and other White House luminaries in Washington, on Air Force One, and more.”

Dormehl reports, “Last year, an iPhone 5s was meanwhile used for shooting Tangerine, a movie which made a big buzz at the Sundance Film Festival.”

Read more in the full article here.

MacDailyNews Take: iPhone 7 Plus offers the biggest iPhone camera upgrade ever.

It’s in Apple’s DNA that technology alone is not enough. It’s technology married with liberal arts, married with the humanities, that yields the results that make our hearts sing. — Steve Jobs, January 27, 2010

Wow! Check out Apple’s new ‘Shot on iPhone’ commercials – June 6, 2016
The feature film that blew away everyone at Sundance was shot on an Apple iPhone 5s – January 29, 2015


  1. The general public does not care about fancy cameras. All they want is to take a picture. A snapshot. They wouldn’t know a F stop from shutter speed.

    This camera is nice, but for the general public, what they have is good enough. They don’t need to move up to a fancier phone and chances are they won’t.

    Bottom line, there isn’t enough on the phone to pull people in.

    1. You are absolutely wrong on this.

      The quality of the camera is just about the only thing most people care about. Most people are not doing any hard core gaming on a phone, so do you really think people give a crap about the specs of their phone’s processor when they are checking email and posting to instagram or Facebook? I actually worry that Apple will run out of room to improve the cameras at some point and THEN there will be no reason for people to upgrade.

      1. Lack of sight here.
        Joe Public who owns an iPhone will surely upgrade to an iPhone.
        It’s hard to figure out someone will switch phone (and eco) just because of the camera…

        I might be wrong.

        1. 1) the stats showing android users switching to Apple vs other way around is very positive for Apple

          2) Apple is being POLITE in its advertising.

          I would have mentioned that it’s better iPhone than Android because:

          with Android:
          — except for Google Nexus phones the hardware of all android phones (Samsung, HTC etc), and the OS are built by DIFFERENT people giving: poor fit and finish, less responsive UIs, bugs, way less optimization (battery, processors, memory etc) — that’s why androids with more cores, more RAM, larger battery yet have lesser performance than iPhone in real world tests — , passing the buck between Google and OEM for problems etc etc

          Think about it seriously what do you think is better: a company Apple that builds OS and hardware (including the processor , the A chips) EVERY STEP OF THE WAY or an android OEM who basically doesn’t, they are just packagers . Even Samsung loads third party snapdragon chips etc into many of their phones and doesn’t control Android.

          — MONSTROUS malware infestation, even the Google Play store has been hit badly by malware, viruses etc in the past. tens of thousands of malware variants for Android.

          — LACK OF TIMELY SOFTWARE UPDATES for many of the phones due to point one resulting in ease of point 2 Malware. OEMS don’t care anymore about software after phones sold unlike apple as they don’t make android.

          — BAD RESALE VALUE. people say iPhones are expensive but with the great resale value they are often CHEAPER long term than top line androids. Android phones drop value like dead rock.

          — BLOW UP GARAGES, CARS etc like the Note 7.


          those are some of the many reasons why android users want to switch.

    2. You’re partially right in the sense that most members of the public wouldn’t know an f stop from a shutter speed, but they are able to see that iPhone cameras consistently take pictures that look better than the pictures taken by their friend’s phones.

      Most folk might not understand exactly why they look better, but they like the way that iPhones produce a very high proportion of great pictures.

      As an old school photographer, who used to process his own film and prints, there are times when I would prefer a bit more user control, but on the other hand, I can’t deny that the iPhone tends to get the vast majority of pictures right first time.

      We all know that Apple doesn’t sell products based on a spec sheet. Apple sells products by showing the customer what that device can do for you. The iPhone camera is often the most compelling part when people start asking what can this device do for me?

  2. Superb picture quality.

    Another nail in the coffin for point-and-shoots by Canon and Nikon and Olympus.

    A shame, because I have never enjoyed taking photos with the iPhone. The lighter they become, also, the less steady.

    I can pull a Canon point-and-shoot from my pocket and take a shot in get a perfect shot in a few seconds. Have never approached that with the iPhone. Not Apple’s fault, the interface works against speed and accuracy and stability.

    But for most people who only have a single camera – the iPhone – they are in for a real treat with the iPhone 7 Plus.

    I’m buying one.

    1. Do you know that you can get straight into the camera by swiping up on the Home screen without unlocking your phone? And that you can snap a picture by pressing the volume down button instead of tapping on the screen? Those two things make using the iPhone to take pictures as convenient and quick as a point-and-shoot for me.

      1. Jooop,

        Thanks. I’ve used the camera icon swipe ever since they introduced it. Very helpful.

        Not as happy to use the volume button, since it does not have the sensitivity of the shutter button on a camera. Better than tapping the screen, though.

        I should have been more clear. It’s the small size of the iPhone, its flatness and its lightness. The overall feeling is something I don’t enjoy.

        The iPad Air 2 feels much better, and I’ve enjoyed taking shots with it.

  3. While having field access gives you the opportunity to show off the quality of the new iPhone, “Stunning” isn’t one of the words I would use. (except for the panoramic photo of the flag) If anything, it illustrates why I rarely if ever use a 50mm when working.
    The poor quality (direct overhead sun) lighting didn’t help either. (not the iPhones fault.) I would have edited out the cheerleader photo with the blue outfits.

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