“The words are stenciled on the front of the Apple Store, a glass box sandwiched between a nondescript Thai restaurant and a CVS pharmacy in downtown Palo Alto: ‘This store runs on 100 percent renewable energy,'” Diane Cardwell reports for The New York Times.
“If Apple’s plans play out, it will be able to make that claim not only for its operations throughout California but also beyond, as the company aims to meet its growing needs for electricity with green sources like solar, wind and hydroelectric power,” Cardwell reports. “Apple recently received a federal designation for its energy subsidiary that allows it to become a wholesale seller of electricity from coast to coast. In effect, Apple is creating its own green utility company, although the main customer is itself.”
“The motives may be economic as much as they are environmental,” Cardwell reports. “As a wholesaler, Apple could reduce the cost of its electricity load, which reached 831 million kilowatt-hours in the last fiscal year — enough to power about 76,000 homes for a year.”
Read more in the full article here.
MacDailyNews Take: Smart business. And, hey, what do electric cars run on again?
Apple Energy gets federal approval to sell power – August 4, 2016
Apple Energy: The implications are mind-boggling – June 16, 2016
Apple Energy: Is this Apple running its own microgrids or more? – June 10, 2016
Apple Inc. forms Apple Energy company; looks to sell electricity into grid and perhaps directly to consumers – June 9, 2016
All part of being a vertically integrated company. Tesla did much the same thing.
… the ‘Industry’ is still applying for licenses to build new coal-, oil-, and gas-fired plants. Because … why? The costs have pretty much equalized and will soon favor the renewables.
Are the power-supplier executives still stuck in the world as it was when they graduated college? Are they still holding stocks that could crash without their support? WHAT?