“The Wall Street Journal is reporting that Apple is in talks to buy Tidal, the streaming music service purchased just over a year ago by Jay Z,” Kirk McElhearn writes for Kirkville. “Tidal claims to have 4.2 million subscribers, compared to Apple Music’s 15 million. (For comparison, Spotify claims 30 million paid subscribers.)”
“Apple would buy Tidal for two reasons” McElhearn writes. “The first is the musicians who own the company. Apple, with its massive cash reserve, could make them an offer they would not be able to refuse, and therefore ‘acquire’ a number of artists who could release music exclusively (at first) on Apple Music.”
McElhearn writes, “The second is to get a competitor out of the game.”
Read more in the full article here.
MacDailyNews Take: In this case, consolidation makes perfect sense.
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