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Apple’s cutting-edge ‘differential privacy’ is opt-in

Apple “announced at last week’s developer conference that, starting with iOS 10, it will collect a range of new information as it seeks to make Siri and the iPhone better at predicting the information its owner might want at a given time,” Ina Fried reports for Recode. “Apple is looking to thread a fine needle, gaining access to the data it needs to make its servers smarter while also protecting user privacy. It’s doing so by employing a concept known as differential privacy.”

Here are a few things we’ve clarified over the past few days.
1. Differential data is making its debut with iOS 10 and Apple says it has not yet been collecting such data.
2. The decision to allow Apple use of data will be up to the user and require their opt-in consent.
3. Apple says it is not using iOS users’ cloud-stored photos to power the image recognition features in iOS 10, instead relying on other data sets to train its algorithms. (Apple hasn’t said what data it is using for that, other than to make clear it is not using its users photos.)

Read more in the full article here.

MacDailyNews Take: Obviously, Apple is smartly following the founder’s advice and letting users decide, upfront, how much privacy they’ll cede in return for more functionality.

We take privacy extremely seriously. As an example we worry a lot about locations in phones. We worry that some 14 year old is gonna get stalked or something terrible is going to happen because of our phone…Privacy means people know what they’re signing up for. In plain English. And repeatedly. That’s what it means. I’m an optimist. I believe people are smart, I think some people want to share more data than other people do. Ask them. Ask them every time. — Steve Jobs

SEE ALSO:
Apple’s cutting-edge ‘differential privacy’ offers unique option for technology users – June 20, 2016
Apple’s use of cutting-edge tech will peek at user habits without violating privacy – June 16, 2016
Apple unveils iOS 10, the mother of all iOS releases – June 13, 2016
Apple previews major update with macOS Sierra – June 13, 2016

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