“The effervescent demo of Apple Music by the charismatic Bozoma Saint John — a black woman who looked and acted nothing like the typical Apple Men onstage before her and who in her opening remarks mentioned being a mother — felt like a breath of fresh air signaling that perhaps the winds are changing,” Katie Notopoulos writes for BuzzFeed News. “There were other signals too. In the video segment cheering on developers using Apple’s Swift programming language, the video ended with a black woman joyfully expounding how awesome coding was — certainly not the stereotype of a coder, and not totally reflective of the crowd there watching the video. At another Apple event in March, another black female Apple executive, Lisa Jackson, took the stage to talk about Apple’s environmental efforts.”
Breaking the Apple Man stereotype in the people who appear on stage as the Apple’s evangelists is symbolic,” Notopoulos writes. “Having a black woman present on stage might just mean the company is more aware of the optics of its events.”
Notopoulos writes, “But there is evidence that it’s not just a hollow gesture — the actual features and hardware being announced on stage at Apple events are changing along with those presenters.”
Read more in the full article here.
MacDailyNews Take: Apple has been designing for women for decades and Bozoma Saint John makes “Hair Force One” look like Larry David.
It’s not the hair on your head that matters. It’s the kind of hair you have inside. — Garry Shandling