“While Apple’s annual Worldwide Developer Conference resulted in a number of interesting reveals, somewhat lost in all the buzz was a big announcement on the streaming front,” The Entertainment Oracle writes for Seeking Alpha. “The company announced a strategic partnership with Dish Network for its Sling TV service. The news is interesting not just because it adds even more value to the Apple platform, but because until now the assumption had been Apple was going to create its own footprint in the space.”
“Sling TV was one of the first entrants into the skinny bundle sector,” TEO writes. “These bundles collect some of cable’s most popular channels and make them accessible for online streaming at a low cost. For a generation dead-set on cord-cutting, it is a dream come true. The core service costs $20 a month and includes access to popular channels such as ESPN, CNN and AMC. However here’s the twist… just as with traditional cable you have the option to add more to your bundle and of course, the more you add, the more it costs.”
“By adding Sling, Apple is essentially saying ‘we aren’t making any progress on our own, so here’s a workaround for now.’ And that’s not a negative by the way,” TEO writes. “The Sling deal buys them more time to get their own streaming service together and when the time comes they’ll likely either look to get Dish involved or cut them loose.”
Read more in the full article here.
MacDailyNews Take: Apple is certainly content to bid their time until the deals make sense.
Sling TV launches on Apple TV – June 13, 2016