“On Monday, I’ll be in the audience for the keynote of Apple’s WWDC conference, its annual gathering of developers who create apps and software of all kinds for Apple products,” Rick Tetzeli writes for MarketWatch. “As is typical before these events, the rumor mill is alive with hints of what the company is expected to announce”
“Unfortunately, investors, consumers and pundits don’t think one ‘once-in-a-lifetime’ event is enough. They want Apple to introduce an iPhone every time,” Tetzeli writes. “So when Apple introduces a set of improvements to its operating systems, as it will on Monday, should observers be disappointed? Probably not.”
“if Apple bores the hell out of you Monday morning — and that’s always possible, given the fact that Tim Cook is no Steve Jobs on stage — don’t fret about Apple. Monday isn’t about you. Monday is about the developers, and what they may do for you down the line,” Tetzeli writes. “If you’re wearing an Apple Watch by the end of the year, and you’re turning to your wrist then for some app that seems as vital as Snapchat or Tinder or Yummly or Slack, that’s when you’ll know—and only then—that WWDC was successful, another small step forward in Apple’s ongoing, incremental pursuit of innovation.”
Read more in the full article here.
MacDailyNews Take: Amen.