“Apple is in a bit of a rut right now — some may even say it’s boring,” Mike Murphy writes for Quartz. “Recent rumors suggest that the company won’t be significantly overhauling its flagship product, the iPhone, in 2016, effectively shifting its upgrade cycle from two to three years.”
“The highest-profile new thing the company is working on seems to be its own headquarters, a massive cylindrical campus it’s building in Cupertino, California.,” Murphy writes. “Like a lot things Apple has produced recently, the second version seems to be where the company has perfected the product. The spaceship-like Apple Campus 2 is going to have the largest piece of curved glass in the world, a carbon fiber roof, thousands of trees on acres of green space, and reportedly will cost about $5 billion when it’s all finished.”
“But there’s certainly more in the works than that. Apple has been spending increasingly more on research and development in the years since it first launched the iPod and the iPhone,” Murphy writes. “According to renowned Apple scoop-machine Mark Gurman, speaking on a podcast last weekend, 2017 is going to be a massive year for the company.”
Here’s a short list of the products that the traditionally secretive company is rumored to be working on:
• A Siri version of the Amazon Echo
• Another wearable
• Wireless headphones
• Virtual reality
• A car
Each bullet point above discussed in the full article here.
MacDailyNews Take: As we wrote back in April:
The second half of the year should look better than the first.