“Many analysts seem to be unimpressed by iPhone 7 rumors and are already predicting yet another lull in iPhone sales in 2017,” Yoni Heisler reports for BGR. “But not everyone is taking such a pessimistic view.”
“According to BMO Capital Markets analyst Tim Long, the iPhone 7 will likely usher in a massive refresh cycle and help boost sales tremendously,” Heisler reports. “Long points out that the installed base of iPhone users is huge and that a solid 25% of existing iPhone users are in the market for an upgrade.”
Heisler reports, “In fact, Long notes that the percentage of iPhone users with devices that are at least two years old is greater today than it was in the months preceding the release of both the iPhone 6 and the iPhone 6s.”
Read more in the full article here.
MacDailyNews Take: Of course it will. Each year, the iPhone installed base is larger than the year before.