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Does Apple need to invent or innovate?

“In various conversations recently, I have heard both Apple backers and detractors bemoaning the fact that Apple seems to be at a crossroads and, for the first time, I have heard both sides saying Apple needs to invent something new to get their luster back,” Tim Bajarin writes for Tech.pinions.

“This is probably a harsh assessment in that Apple is still making record profits and, while their stock has taken a hit, Apple still has over $200 billion in the bank and is spending $10 billion in R&D with, I am sure, plans to continue to create and develop new products and services in the future,” Bajarin writes. “They have been doing this really well since 1997 and, given that track record, I am willing to give them the benefit of the doubt at this time.”

Bajarin writes, “However, asking Apple to invent something new suggests that those asking do not really understand Apple’s formula for success.”

Read more in the full article – recommended, as usualhere.

MacDailyNews Take: Bajarin is right, as usual: Apple will continue both innovate and invent for the foreseeable future.

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