Apple’s market position in China is stronger than many think

“For all the people that turned negative on Apple because of flagging iPhone sales in China, let me tell you — Apple’s China market position isn’t as bad as it looks,” Sejuti Banerjea writes for Zacks.

“Yes, revenues in Greater China were down 26% this past quarter, somewhat impacted by currency. But the iPhone maker remains one of the top smartphone sellers in the country,” Banerjea writes. ” In a market that grew just 2.5% in 2015, Apple managed to pick up 4.6 points of share. Market leader Xiaomi gained just 2.6 points and number two Huawei 4.8 points. The fourth and fifth largest vendors Oppo and Vivo gained 2 points and 1.5 points, respectively. This, in a market where Apple’s iPhone is priced more than 3X higher than the next priciest phone (from Oppo).”

“According to a Chinese survey report released earlier this year, Apple was voted by far the top brand for gifting by ultra-rich Chinese men, ahead of LV, Gucci and Cartier. Women preferred Channel [sic] and LV with Apple coming in a close third,” Banerjea writes. “So while we are ruing Apple’s declining sales, we should remember that Apple continues to grow mind share, which is most important for long-term success.”

Read more in the full article here.

MacDailyNews Take: This break was brought to you by Reality. We now return you to your regularly scheduled program: “You know, Apple is doomed.”

[Thanks to MacDailyNews Reader “David E.” for the heads up.]


    1. You appear to be suggesting that market share in sub $300 smartphones is an important metric to aim for.

      There is a very important reason why Apple has chosen not to address that market and I can’t imagine that they ever would

      Selling solely to the premium market is what enables Apple to earn almost all the global profit from the entire smartphone sector.

  1. Agree with alanaudio. Nobody asks Louis Vuitton how many purses they sold to low income earners. It’s not their market. The difference though is that Apple competes in a commodity market. Their products are not technological luxury goods in the same sense a high-end stereo is. They have limited lives and planned obsolescence.

    This is why Apple is so focused on providing the user with a complete experience. No one buys a $150.00 Android phone and worries how the services will work together.

    Apple wants you to think about this. It starts as soon as you walk into the Apple store and see a carefully selected arrangement of products that all work well together (for the most part).

    Apple sells a lifestyle, Android sells a phone with a camera.

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