“9to5Mac reported that Apple plans to “demote” Apple Music Connect — one of the most exciting features in Apple Music — in iOS 10,” Bryan Chaffin writes for The Mac Observer. “If accurate (like all of Mark Gurman’s reports, I frankly assume it is) this news is a major disappointment, and it should be taken as an embarrassment within Apple.
“In implementation and practice, it might be the most egregious failure of design in Apple Music, which is a pretty impressive achievement considering,” Chaffin writes. “Artists have complained about difficulty in posting content, which leads directly to fans complaining about there being too little content.”
“The point is that despite having all the promise of being awesome, Connect has failed, and that failure is all about implementation, not concept. Exclusive content from musicians is a no-brainer idea, but it never worked well in Apple Music Connect. For anyone,” Chaffin writes. “Apple Music Connect could have been great, and it should be great. It should be something I want to use. For that matter, Ping was also a great idea, though I may be alone in that assessment. But Apple isn’t willing to do what it takes to make Connect great. Instead, it’s going to be one of a long line of Apple software and services that is rolled out and ignored. Everyone and their brother is already saying it’s been “Pinged.” ”
Read more in the full article here.
MacDailyNews Take: Apple is to social networking as oil is to water.
Apple doesn’t like to share and that, somehow, unfortunately, bleeds over into their projects meant to encourage their users to share.
It’s amazing that Apple can’t seem to recognize and correct whatever it is in their structure that is currently preventing no-brainer, easy-peasy, really-should-work projects like Ping and Connect to work as they should.
Apple desperately needs a VP who really understands social networking, approaches it from a user’s point of view, and has the power to “make it so” when it comes to projects like these.
[Thanks to MacDailyNews Reader “Tom R.” for the heads up.]