“At launch, the overwhelming majority of Apple Watch buyers were men. But in the year since it debuted, women have begun to close the gap and embrace Apple’s new wearable platform, new research shows,” AppleInsider reports.
“E-commerce analytics firm Slice released new data on Thursday, showing that while 80 percent of Apple Watch buyers at launch were men, the gap has since closed considerably,” AppleInsider reports. “Men are still more likely to buy an Apple Watch, but the split has since narrowed to about 60-40.”
“Slice’s data comes from more than 4.2 million online shoppers, measuring digital commerce directly from the consumer,” AppleInsider reports. “The data comes from e-receipts after consumers complete their purchase.”
Read more in the full article here.
MacDailyNews Take: The release of Apple Watch Hermès last September likely helped boost awareness and Apple Watch among women. That was a smart demographical move by Apple.
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Apple and Hermès unveil the Apple Watch Hermès collection – September 9, 2015