Apple has debuted a new television commercial featuring Taylor Swift lip-syncing “The Middle” by the American alternative rock band Jimmy Eat World, released in November 2001.
Propelled by Swift’s commercial, the song has already popped to #53 on Apple’s iTunes Store song sales!
On first viewing, as per the producers’ intention we assume, we did think, given Swift’s last Apple Music spot where she fell flat on her face on the treadmill, that she was bound to fall into that bathtub at the end.
Direct link to video here.
MacDailyNews Take: Swift has some power! Any song she decides to lip-sync can be propelled right back up the charts!
Ah, would that she had chosen the next song on her playlist: “Welcome to the Back Parade” by My Chemical Romance, instead. That would have been something to behold.
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Taylor Swift’s Apple Music commercial spurred 431% jump in sales for Drake – April 7, 2016