“Apple Inc. will donate sales of select apps in April to the World Wildlife Fund amid its growing focus on environmental issues,” Julia Love reports for Reuters.
“As part of Apps for Earth, launched Thursday, the iPhone maker and developers will donate proceeds from 27 apps created for the campaign to the conservation group,” Love reports. “The campaign, which will run through April 24 and is among the first of its kind to be delivered in the App Store, follows a slate of recent environmental efforts from Apple and reflects the more socially conscious image Apple CEO Tim Cook has cultivated for the company.”
Love reports, “The partnership with developers allows Apple to raise awareness of environmental issues among the App Store’s hundreds of millions of customers, said Carter Roberts, president and CEO of the World Wildlife Fund in the United States.”
Read more in the full article here.
MacDailyNews Take: Environmentally conscious smartphone users have one very clear choice: Apple Inc.’s iPhone.
Buying an Android knockoff likely means contributing electronic waste and damaging the environment.
SEE ALSO:
Apple Retail Stores to transition from plastic to paper bags – April 5, 2016
Apple unveils Liam recycling robot that takes apart iPhones – March 21, 2016
Apple’s strong commitment to the environment sets a powerful example for other companies – May 15, 2015
Greenpeace: Apple is tech’s greenest – May 15, 2015
Apple expands renewable energy, new environmental initiatives in China – May 10, 2015
Apple releases 2014 Environmental Responsibility Report; targets rising water use, production partners’ emissions – July 10, 2014
How Apple took the lead on the environment – February 22, 2012