“Sprint’s probably going to want to pull its latest T-Mobile attack ad once people see it and realize how truly tasteless it sounds,” Jacob Kastrenakes reports for The Verge.
“The ad features a white woman describing T-Mobile as ‘ghetto’ while Sprint CEO Marcelo Claure, sitting beside her, nods and laughs,” Kastrenakes reports. “‘People who have T-Mobile are just like, why do you have T-Mobile?’ the woman asks.”
“While Sprint may well try to write it off as a quote from an actual woman — ‘Actual Sprint, T-Mobile, Verizon, and AT&T customers. No actors,’ the ad reads — the fact is that Sprint chose this footage and put it on the web,” Kastrenakes reports.
Honest answers from real people on my #ListeningTour across the country. Sometimes the truth hurts, @TMobile https://t.co/4WHoDLNsbj
— Marcelo Claure (@marceloclaure) April 12, 2016
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Late night in an update, Kastrenakes reported: “Sprint has pulled the video after Claure apologized in a tweet.”
My job is to listen to consumers. Our point was to share customer views. Bad judgment on our part. Apologies. Taking the video down.
— Marcelo Claure (@marceloclaure) April 13, 2016
Read more in the full article here.
MacDailyNews Take: Sprint’s desperation is palpable.
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