“Imagine a company that specializes in selling high-end technology products, that is supported by a cultish group of devoted fans, and that’s run by a notoriously demanding CEO who’s hellbent on changing the world,” Brad Reed writes for BGR. “That sounds a lot like Apple under Steve Jobs, doesn’t it? It sure does, but it could also be used to describe Tesla under CEO Elon Musk right now.”
“And those aren’t the only similarities, as Stratechery’s Ben Thompson makes clear in a fascinating new essay comparing the two companies,” Reed writes. “Thompson makes a compelling argument that Tesla has forced the rest of the automobile industry to completely rethink the concept of the car just as Apple forced the mobile phone industry to completely rethink its own products after the launch of the iPhone.”
Read more in the full article here.
“Can we marvel at what Tesla co-founder and CEO Elon Musk has accomplished? Nearly 300,000 people have willingly parted with $1,000 despite the fact they will not have a chance to purchase a car for years; an astounding 115,000 of them sent in their deposit before they even knew what the car looked like,” Ben Thompson writes for Stratechery. “A friend got in line to make his reservation at 6:45am and there were 123 people in front of him. This is, no matter how you measure it, a phenomenon that is nearly unprecedented; the only possible comparison is Apple and its iPhone.”
Thompson writes, “Long lines and fans committed to ordering new products sight-unseen are not the only things Tesla and Apple have in common: both companies have been doubted for allegedly not understanding Disruption Theory; both, though, are proving that Disruption Theory does not have all the answers, particularly when it comes to consumer markets.”
Much more in the full article here.
MacDailyNews Take: Just wait until Apple takes on Tesla:
Fire and brimstone coming down from the skies! Rivers and seas boiling! Forty years of darkness! Earthquakes, volcanoes… The dead rising from the grave! Human sacrifice, dogs and cats living together… Mass hysteria!