“April 1, 2016 marks the 40th anniversary of the founding of Apple,” Bloomberg reports. “A lot has changed at the company over the years, including the person running the show.”
“In 2011, Steve Jobs named Tim Cook as Apple’s new CEO. Cook has led the company to better financial performance than it had ever achieved before,” Bloomberg reports. “Bloomberg Businessweek‘s Sam Grobart explains Apple’s history under Cook’s leadership and the mark he is leaving on the company and world.”
To say ‘Cook hasn’t come out with an amazing, groundbreaking new product like Steve Jobs,’ well, the climate isn’t quite ready for that to happen. – Sam Grobart
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Direct link to video here.
MacDailyNews Take: Grobart is exactly right regarding the oft-deployed knock on Cook and Apple’s so-called “lack of innovation” since Steve Jobs.
Apple is in good hands with Tim Cook at its helm.
I’m not so sure about MDN’s take. Jobs died in Oct 2011. I’m sure the first few products that came out after that had been in development for some time. If I were Cook, I would refocus on longer term development strategies. It’s great to refresh regularly, and Apple will continue to do that, but think about it. Apple’s competitors rush to create a competitive product. The best defense against that is a long development pipeline. That’s why Intel wins with chips. Nobody can respond to its introductions because Intel has been working on them for 5 years by the time we know about them, and 10 years by the time they are released.
This is Cook’s forte. Think about Apple’s products as manufactured goods, and the development pipeline is the operational supply chain. Cook is one of the all-time great supply chain guys.
I would expect the best fruits of a Cook strategy to start showing up by 2021. But we should see some incremental product launches between now and then. Apple Pay was one of these. Apple Pencil was a tentative launch of something that could be integral to all of Apple’s devices in a couple of years.
Don’t read too much from the fact that Apple’s introductions in the 4.5 years since Jobs’ death haven’t been ground shaking. (That said, I believe that Apple Pay may prove to be a huge new market for Apple.)
Happy Birthday Apple Computer !
I know there’s a lot of whinging about Time Cook, but in all honesty he’s done a good job running Apple. I like my iPad Pro and I like how it connects with iCloud and my iPhone.
It would be nice to see some Samsung-esque features like edge to edge screens or water resistance, but those aren’t revolutionary innovations.
That’s so awesome, you are a super fan Derek.
Say no more, nudge nudge, wink wink, know what i mean?
Photographs?
oh, they are blocked on my system due to ads and spam, let me look on another screen……
Would I run Apple differently were I Apple CEO? Yes, but I am not and have but my shares to vote as an investor. I will just have to sit back and enjoy the returns on my investment.
I have seen a greater return on my Apple investment than any other I have. My only regret being not buying more, earlier on when it was dirt cheap. The rocket ride of price appreciation is over, but Apple should be a very profitable company for some time. The company is way too dependent upon the iPhone for my comfort as it represents an outsized portion of profits.
Apple has grown greatly but has traded being heavily dependent upon Mac sales to being heavily dependent upon iPhone sales. The huge headcount and bricks & mortar footprint Apple has these days carries an expensive tab and a decline in iPhone sales could put Tim Cook’s cluster in a vice very quickly.
One of the smartest things Apple has done over the last couple of years is the regular buyback of their own stock. This moves them in the direction of independence, without a future dictated by Wall Street. I’m sure that a few of the talking heads are well-aware of this strategy, which is why you don’t see much talk about it. It’s really very strategic thinking.
I remember when I first saw (and indeed heard about) the “iPod” in the wild. It was a very very different world for Apple then, and in the years following which saw its take up. For this reason I take something of long view on Apple and any of its moves or products (Eg Apple Watch.) Time will tell if it will retain the magic…
“Tim Cook’s Apple” – a daily reminder of what once was and will never be again until we have an inspired innovator at the helm instead of a hapless also-ran whose ONLY accomplishment is his luck at being at the right place at the right time and credited with sales for which he had next to nothing to do with creating.
The watch? I was in my Apple Retail Store yesterday – it was full of customers as always – crowded around everything EXCEPT for the watch. The lower price is confirmation that Tim’s famous supply chain is full up and barely moving.
On the other hand, he gets credit for a social movement in the company’s culture and saving the planet. As for protecting our privacy, another terrific example of seizing the moment to appear to be doing so when, as it turned out, he wasn’t even needed.
The company is where it is instead of where it could be. Cook advocates are, however, remarkable at how they can continue to come up with fantasy in finding ways to give him credit for leadership when that is profoundly the ingredient that is sorely missing and standing in the way of what could be.
Enjoy the 40th – even though it is more make-believe than anything else.