“Last week, Apple unveiled the newest iteration of the iPhone, a product line that accounts for two thirds of the company’s revenue: the iPhone 5SE,” Matthew Hussey writes for TNW.
“Unlike previous announcements, in which Apple has steadily increased the size of its phones, it went smaller. Not only did the company go smaller, it also recycled the chassis of an older model, the iPhone 5,” Hussey writes. “A week later, pre-order figures emerged from China – with more than three million of the handsets purchased before the phone hit the shelves according to CNBC.”
“No sooner had everyone in Cupertino slapped themselves on the back for working out how to sell the marketplace a bit of old rope, Samsung is allegedly doing the same. The South Korean chaebol is shrinking its flagship Galaxy S7 to 4.6-inches and calling it the ‘Mini,'” Hussey writes. “Xiaomi, Apple’s Chinese shadow is also supposed to be jumping into the shrunken screen pool.”
Hussey writes, “Apple’s SE, while a smaller phone, is also an embodiment of how Apple will continue to grow: through incremental changes and improvements to its existing line up.”
Read more in the full article here.
MacDailyNews Take: The iPhone is a decades-long story. We’ve only had them for less than 8 years. The iPhone hand-wringing is overwrought.