“Piper Jaffray’s Gene Munster today offers up yet another in a series of missives on virtual reality and Apple’s likely role in the technology, arguing the company will probably get deeper into VR because late co-founder and CEO Steve Jobs installed in the company a fear of the ‘innovator’s dilemma,’ the term propounded by Harvard professor Clay Christensen in his book of that name,” Tiernan Ray reports for Barron’s.
Writes Munster, who has an Overweight rating on Apple stock, and a $172 price target, ‘We believe MR (Mixed Reality) is critical to Apple long term’ because ‘over the next 20 years, the screen as we know it will slowly go away,'” Ray reports. “Munster doesn’t explicitly explain so-called mixed reality; the implication is its a mesh of virtual reality and augmented reality.”
Ray reports, “So, Apple’s going to realize it must cannibalize the iPhone.”
Read more in the full article here.
MacDailyNews Take: Apple already knows that someday, as they did with the iPod, they’ll cannibalize the iPhone, if they wish to continue leading the way.