“Apple Inc. is expected to launch a smaller, cheaper iPhone on Monday aimed at emerging markets and possibly China, the world’s biggest buyer of smartphones,” Julia Love repots for Reuters. “The launch of such a phone – expected to be called the iPhone SE – would represent Apple’s second bid for the crowded mid-tier market after an unsuccessful foray three years ago. It might give the world’s best-known technology company a boost in the fast-growing Indian, Middle East and African markets, but also risks cutting its average phone prices and profit margins.”
“Apple has invited reporters to an auditorium at its Cupertino, California headquarters in Silicon Valley on Monday,” Love reports. “As is its tradition, Apple has been silent about what is on offer, but technology and financial analysts predict a cheaper, entry-level phone with a screen around 4 inches (10 cm) that still runs some of the latest features such as Apple Pay.”
“If the iPhone SE is unveiled on Monday, it will be Apple’s second run at the entry-level or mid-tier market following the iPhone 5c, a lower-end phone with a colorful plastic body that was launched in 2013,” Love reports. “After initial excitement, it did not prove to be a big seller and has since been dropped from Apple’s lineup.”
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