Apple pulls ‘FlexBright’ from App Store, says iOS apps that adjust display temperature aren’t allowed

“Earlier this week, we shared a blue-light reduction app called FlexBright, which worked similarly to Apple’s own Night Shift mode,” Juli Clover reports for MacRumors. “Apple initially approved the app, which was able to adjust the screen temperature for the entire iPhone, but after it garnered attention following our post, Apple pulled it from the App Store.”

“The developer behind FlexBright was using some questionable features to get the app to function, but its ability to slip past the App Store review process even through multiple rejections again puts a spotlight on Apple’s inconsistencies and failures when it comes to reviewing apps,” Clover reports. “MacStories recently shared an in-depth look at the App Store review process, highlighting the problems and frustrations developers face, which rightly points out that the current review process is ‘harming the quality of apps on the App Store.'”

Read more in the full article here.

MacDailyNews Note: Apple’s App Store Review Guidelines are here.


  1. I got mine before the ban!

    Seriously though can someone explain to me the reasoning why an app such as this should be banned? All it does is change the temperature of the color of the screen.

    There a conspiracy afoot to keep apps that filter out the blue light so as to keep everyone awake looking at their devices until they are so sleep deprived they pass out?

    Deep breath.

    1. It competes with Apple’s built-in Night Mode in iOS 9.3. I have the beta and I like it, though I wish it’d gradually change the screen temp like F.lux on OS X rather than jump from blue to orange in one instance.

  2. Of course, I’d like to know all the facts about this situation. But to ban apps that change the color temperature (ºK) of ANY computer display, is entirely ridiculous. We’d be screaming bloody murder if Apple imposed such nonsense on Macs. OBVIOUSLY color temperature control is REQUIRED on all iOS devices! I’d be saying that even without the evening blue light issue.

    Wake The FSCK Up Apple!
    So much for ‘Pro’ iOS devices!

    –But the above is stated out of at least semi-ignorance of exactly why the app was pulled.

  3. Apple screws the pooch again. Who at Apple is looking out for the user experience?

    There are dozens of apps that reproduce built-in functionality. Why does Apple choose to squash this one?

  4. Was the app pulled because it adjusted screen temperature or because the “developer behind FlexBright was using some questionable features to get the app to function”

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