“Alphabet‘s Google Chromecast widened its lead in the digital media streamer market last year over devices from Apple, Amazon.com and Roku,” Patrick Seitz reports for Investor’s Business Daily. “Google’s low-cost HDMI dongle for streaming Internet video to television sets grabbed 35% of the market in 2015, up from 28% in 2014, Strategy Analytics reported Tuesday.”
“Apple TV ranked second with a 20% market share, down from 22% in 2014. Amazon Fire TV and Roku tied for third, each with a 15% market share,” Seitz reports. “‘Google’s puck-sized Chromecast dongle continues to have broad appeal with consumers who favor its mobile-centric approach to content access and control,’ Strategy Analytics analyst David Watkins said in a statement.”
“Based on cumulative shipments of digital media streamers, Apple leads the market with nearly 37 million Apple TV units sold since its launch in 2007,” Seitz reports. “Chromecast is catching up fast with 27 million units sold in just 2.5-years. Roku’s Box and Streaming Stick products are third with 20 million units, followed by Amazon Fire TV with less than 10 million.”
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