“Twitter fourth-quarter financial performance in 140 characters or less? Not good,” Jessica Guynn reports for USA Today.
“Twitter had a core audience of 320 million users, flat with the previous quarter and up 9% year over year. For the December quarter, analysts expected Twitter to report 325 million users, up 1.5% from the third quarter,” Guynn reports. “Excluding so-called ‘fast followers’ who access the service via text message, monthly active users were 305 million for in the fourth quarter, up 6% year-over-year and a decline from 307 million in the previous quarter.”
“Twitter is popular with media outlets, politicians and celebrities but many people do not understand how or why they should use the service, stunting its growth,” Guynn reports. “A bright spot for Twitter has been its advertising business. Twitter generated $710 million in revenue, an increase of 48% year-over-year, in line with analyst estimates.”
Read more in the full article here.
MacDailyNews Take: Twitter should focus on TRENDS. Twitter Trends are the best place to get breaking news on earth. Twitter needs to tell everyone interested in news about Twitter Trends. Bang the everlasting sheet out of that one point. Users will discover what Twitter is on their own if you simply get them there via Trends.
On Twitter’s iPhone app, you can find Trends by simply tapping on the search icon. When signed in to twitter.com on a desktop or laptop computer, Trends are listed in many places, including the Home, Notifications, search results, and profile pages.
That we cannot currently link you directly to the current Twitter Trends, a simple page on Twitter.com displaying current trends, tells you all you need to know about why Twitter is struggling.
In after-hour trading, shares of Twitter (TWTR) are down $1.10 (-7.34%) to $13.88 as of 4:36 PM EST.