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Apple takes its eye off the ball: Why users are complaining about Apple’s software

“There always have been two great virtues in Apple’s policy of keeping the development of hardware and core software in-house: their seamless integration with each other and their quality,” Michael Hiltzik writes for The Los Angeles Times. “Lately, however, these virtues have started to disappear. The last few weeks have seen an explosion of discontent with the quality of the core apps of Apple’s iPhones, iPads and Mac computers — not only its OS X and iOS operating systems, but programs and services such as iTunes, Music, iCloud and Photos. Not only do the programs work poorly for many users, but they don’t link Apple devices together as reliably as they should. These complaints aren’t coming merely from users but several widely followed tech commentators who used to fit reliably in the category of Apple fans.”

“Walt Mossberg, for one,” Hiltzik writes. “Just last week, Mossberg pointed to ‘a gradual degradation in the quality and reliability of Apple’s core apps.’ He fingered iTunes for the desktop (‘I dread opening the thing’), and the Mail, Photos, and iCloud programs. Not even Mossberg could get a cogent response from Apple, which told him: ‘We have dedicated software teams across multiple platforms. The effort is as strong there as it has ever been.'”

“Veteran Apple-watchers John Gruber and Jim Dalrymple have joined the chorus,” Hiltzik writes. “Conjectures about why Apple can’t get its software act together abound. The most common is that the company has become so trapped in its cycle of annual hardware upgrades — a new iPhone had better appear every September, or else — that it’s simply incapable of keeping its software maintained… The risk for Apple is that, hounded into keeping its hardware products secure at the top of the consumer pyramid, its reputation is changing from a company whose software “just works” (as Steve Jobs used to declare) to one that just doesn’t give a damn.”

Read more in the full article here.

MacDailyNews Take: We said as much over a year ago. Unfortunately, our opinion still holds true today, nearly 13 months later:

Dear Mr. Cook,

“It just works.” That’s getting tougher and tougher for us OS X and iOS users to say with straight faces lately.

Apple, while certainly still the best when it comes to desktop and mobile operating systems, needs to do better. Our expectations, some of us as users of Apple products since the early 1980s, are not being met when it comes to the quality and reliability of operating systems, software, and services. Used to be, you could pretty confidently install brand new operating systems from Apple. Recently, we’re more inclined to wait for a few point releases than not. It’s downright Microsoftian. Lately, for the past couple of years, your software seems rushed. Is “rush job” really the impression you want to give your customers?

Slow down! Getting it right is far more important than getting it out.

Frankly, we don’t need a new Mac or iPhone/iPad operating system every year and Apple Inc. doesn’t need it, either. Annual OS releases shouldn’t be mandated. What we all really need, customers and Apple Inc., are operating systems that are rock solid and do what they’re supposed to do when they’re supposed to do it. Why not just add new features/services to existing OSes with continued point releases that refine and extend the experiences and services you want to deliver? Why not just release new operating systems only when they are rock solid and ready?

In other words, take a step back, take a deep breath, and focus on making sure that what you have now just works. Because too much of it doesn’t (Wi-Fi connectivity for one ongoing, glaring, vexing example). Getting it right is far more important than having two “new” free OSes to release each year. Seriously, nobody outside of Cupertino very much cares. We do, however, care very much that Apple’s software and services work as flawlessly as possible.

We occasionally hear things about the company from Apple employees.

Some of those things lead us to wonder if perhaps you should rethink some aspects of the culture at Apple? Specifically, what really should constitute a badge of honor at Apple? Working all day, all weekend and all night in order to squat out iOS 8.0.1 and then have to turn around and do it all over again, in a panic, to get iOS 8.0.2 out the door in order to clean up the mess? Or taking the time necessary to do the job correctly the first time?

People with proper sleep and lower stress levels do better work. Many major medical studies prove these facts. Shouldn’t quality, not quantity, of hours worked be the utmost badge of honor at Apple?

Working long hours simply for the sake of working long hours is counterproductive. It really doesn’t prove anything except that you have no life and that, despite all of their work on Apple Watch, Apple executives still do not understand basic human health requirements and are incapable of properly staffing their departments so that they can function without requiring sleep-deprived, mistake-prone employees who feel that it’s a job requirement to be able to reply to emails from managers at 2:00 am. That’s idiocy.

Driving too hard, too fast, and for too long leads to accidents.

We speak from experience, albeit at a far, far smaller level than yours. We’ve tried and been exposed to several methods as both managers and employees in the television, financial, and online media industries. Regardless of the size of your department or company, people are people. You can push people to a point that’s very productive, but when you exceed that point, it’s all downhill for everyone involved. It’s not a badge of honor. It’s not an “I love this company!” statement. It’s simply mismanagement. It’s verifiably unhealthy and it leads directly to diminished quality, increased turnover, and productivity declines. And customer satisfaction ultimately suffers. Hence this letter.

Bottom line: We long to again be able to confidently say of our Macs, iPhones, and iPads: “It just works.”

Sincerely,

MacDailyNews, January 5, 2015

SEE ALSO:
Breaking down Apple’s software quality issues – February 4, 2016
Walt Mossberg: Apple’s software needs work – February 3, 2016
2015: Apple’s year in beta – December 29, 2015
​Apple’s dirty little secret: Sucky software – why Apple’s entire UX/UI team needs to be fired – November 19, 2015
What Steve Jobs gave Apple that Tim Cook cannot – November 18, 2015
Alternatives to Apple’s bloated iTunes – November 17, 2015
Apple’s new iPad Pro debuts with forced reboots, missing Apple Pencils – November 16, 2015
Apple’s perplexingly incomplete launch of the iPad Pro – November 16, 2015
Open letter to Tim Cook: Apple needs to do better – January 5, 2015
Apple’s major problem is Tim Cook – November 16, 2015
At Apple, it seems as if no one’s minding the store – November 13, 2015
Houston Chronicle’s Silverman reviews new Apple TV: This cake needed more baking – November 9, 2015
The new Apple TV has more rough edges than a sack of saw blades – November 3, 2015
Apple Music one month later: Not loving it, but I’ll be subscribing to it – August 10, 2015
The tragedy of iTunes: Nothing ‘just works’ – July 28, 2015
Apple Music, both on iOS and OS X, is an embarrassing and confusing mess – July 10, 2015
After many of complaints about Wi-Fi issues, Apple dumps discoveryd in latest OS X beta – May 27, 2015
OS X 10.10.2: Wi-Fi problems continue to plague some Mac users – January 30, 2015
The software and services that Apple needs to fix – January 14, 2015
Open letter to Tim Cook: Apple needs to do better – January 5, 2015

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