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Yahoo CEO Marissa Mayer gets a chance to make one last stand

“CEO Marissa Mayer’s efforts to save Yahoo are almost assuredly doomed. That was as true from the start of her tenure as it is now,” Chris O’Brien reports for VentureBeat.But for the moment, it appears Mayer may have been underestimated by many of her critics on Wall Street and in Silicon Valley.”

“The pressure from external investors leading up to the earnings call yesterday seemed to be building toward an announcement of an outright sale of the company’s business. And there were apparently many on the board who felt the same, according to Re/Code,” O’Brien reports. “Instead, Mayer seems to have outflanked them, at least temporarily… the board publicly re-affirmed that it is

Yahoo CEO Marissa Mayer (photo: Art Streiber)
“committed to the turnaround efforts of the management team and supportive of the plan announced today.” (And yes, it pretty much has to make a public statement of confidence, as well.)”

“For Mayer’s part, it is admirable that she fought to stick around and take one more shot. If Mayer had just decided to walk away, to give in to the inevitable, I certainly wouldn’t have blamed her for a moment. And I don’t think most other people would, either,” O’Brien reports. “She no doubt has plenty of money in the bank. She has ample personal reasons to kick back and take a few months off. And it is quite likely that her talents may be better suited to helping an energetic new startup achieve lift-off rather than salvaging a lumbering survivor of the Internet’s paleolithic era. But she did not do that. She chose to stay put and redouble her efforts.”

Read more in the full article here.

MacDailyNews Take: Marissa Mayer can be a wonderful CEO with the right company.

SEE ALSO:
Yahoo to lay off 15% of staff, close five offices, explore non-strategic asset sales – February 2, 2016
Yahoo investors running out of patience with CEO Marissa Mayer – January 4, 2016
Hedge fund manager blasts Marissa Mayer for equipping employees with 22,000 iPhones – January 4, 2016
Yahoo board to weigh future of company, Marissa Mayer, source says – December 2, 2015
Yahoo or Microsoft can terminate search deal anytime on or after October 1st – April 21, 2015
Microsoft loses exclusivity in Yahoo search deal shake up – April 17, 2015
Yahoo gains further US search share; Google falls below 75% for first time – February 3, 2015
Microsoft, Yahoo vie to become Apple Safari’s default search option – November 26, 2014
Firefox dumps Google for default U.S. search, switches to Yahoo/Bing – November 20, 2014
Yahoo’s Marissa Mayer was right to ban working from home, right? – August 12, 2014
Yahoo CEO Marissa Mayer wants to save Google a billion dollars – April 18, 2014
Yahoo’s strategy: Rebuild search, take share, win iOS from Google – April 17, 2014

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