The ‘monthification’ of Apple

“It was Jan Dawson of Jackdaw Research who several months ago came up with a word — ‘monthification’ — for what Apple management spent so much of last week’s earnings call talking about,” Philip Elmer-DeWitt reports for Fortune.

“The company had just passed a milestone — 1 billion devices in active use — and CEO Tim Cook and CFO Luca Maestri took turns encouraging analysts to imagine how much money those customers may someday spend each quarter to pay for Apple services and devices,” P.E.D. writes. “‘It’s an unbelievable asset for us,’ Cook gushed, happy to be discussing something other than slowing iPhone sales growth.”

“Of course, Apple already sells several services by the month, and starting last September it began selling iPhones that way too,” P.E.D. writes. “It’s not hard to imagine the company bundling these things together and selling a package of hardware, software, and cloud services for, say, $100 a month… The downside of the monthification of Apple, as Dawson points, is that these regular monthly payments could put Apple in the same boat as some of the companies consumers most love to hate.”

Read more in the full article here.

MacDailyNews Take: Yup.

Cobbling together whatever lineup of individually paid services and paying individually for each of them is a messy PITA. We’d like to see Apple offer a way to unify all of these apps (channels/networks) into one simple bill, at least. — MacDailyNews, December 10, 2015


  1. Every little bit helps. It helps Apple remain a cash cow but doesn’t boost revenue enough to make any share gains. We already know investors will be yawning and repeating how Apple is basically a one-trick iPhone pony. Apple money simply isn’t worth what it used to be. I believe anything Apple tries will be openly ridiculed and steal away even more company credibility.

  2. Yea $75 billion for a quarter is not enough? WFT? Show me a company that does that other than Apple? The answer is 0, nada, zero, none. Wall Street has rigged Apple with a doom and gloom excuse to take down it’s stock. No reasons for it other than there anal fantasy excuses and lies. Apple has several profitable products not just the iPhone. Google only has one. And more and more people are switching to the iPhone because Google can’t get there Android system out or make it safe. Only like 4% are using an up to date Android operating system.

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