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Why Apple acquired LearnSprout

“Intent on improving the iPad’s position in the education market, Apple has acquired LearnSprout, a company that specializes in education technology,” Jason Cipriani writes for Fortune. “Intent on improving the iPad’s position in the education market, Apple has acquired LearnSprout, a company that specializes in education technology,”

“Earlier this month, Apple announced iOS 9.3, a new version of its mobile operating system. The impending update puts a big emphasis on improving the iPad’s role in classrooms, including allowing students to share the same device by using user accounts,” Cipriani writes. “In addition, iOS 9.3 will offer teachers new tools to track students’ progress on classwork and assignments. Apple will also release new software for technology administrators, designed to make it easier to assign iPads, create user accounts, and install applications.”

“Despite Apple CEO Tim Cook having called Google’s Chromebook laptops ‘test machines’ last month, Google’s Chromebook is winning the battle for the classroom. A total of 1.63 million of the cloud-connected laptops were sold to schools in the Q3 2015, according to market research firm Futuresource Consulting,” Cipriani writes. “Those shipments account for just over 50% market share of devices used in the classroom.”

Read more in the full article here.

MacDailyNews Take: Too little, too late?

SEE ALSO:
Apple acquires education-tech startup LearnSprout – January 28, 2016
Why iPads are losing to Chromebooks in education, and what Apple needs to do about it – January 13, 2016
Should Apple make a ‘CloudBook’ for the education market? – January 12, 2016
Can education give Apple’s iPad a much-needed sales boost? – January 12, 2016
Apple delivers multi-user support for iPad – in schools only – January 11, 2016
Apple loses more ground to Google’s Chromebook in U.S. education market – January 11, 2016
Why Apple devices are losing share to Chromebooks in U.S. public schools – December 23, 2015
Apple CEO Cook on Google Chromebooks in U.S. schools: We’re not interested in making ‘test machines’ – December 11, 2015
Apple pivoting iPad education strategy to regain its footing in face of Google Chromebook surge – December 5, 2014

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