“Phil Schiller said in 2013 that ‘education is in Apple’s DNA,’ and it’s no exaggeration. The company’s commitment to the education sector was there from the very beginning,” Ben Lovejoy writes for 9to5Mac. “Steve Jobs told the Smithsonian that he wanted to donate a computer to every school in the U.S. as long ago as 1979.”

I thought if there was just one computer in every school, some of the kids would find it. It will change their life. We saw the rate at which this was happening and the rate at which the school bureaucracies were deciding to buy a computer for the school and it was real slow. We realized that a whole generation of kids was going to go through the school before they even got their first computer so we thought the kids can’t wait. We wanted to donate a computer to every school in America. — Steve Jobs

“CNBC reported last month that Chromebooks now make up more than half of all devices in U.S. classrooms, while Apple’s share of classroom purchases more than halved between 2012 and 2015. Why is that, and what – if anything – can Apple do to reverse the trend?” Lovejoy asks. “Below are the are eight reasons I think Chromebooks are currently winning the battle.”

1. The LAUSD disaster
2. Cost
3. Multi-user support
4. Control
5. Apps
6. Sales Process
7. Hardware keyboards
8. Stolen iPads

What Apple can do about each of the eight points above discussed in the full article – recommendedhere.

MacDailyNews Take: Again, there is no easy answer for a company dedicated to quality to compete in a market that’s hellbent on shortsightedly wasting taxpayers’ money on cheap, shitty junk.

SEE ALSO:
Should Apple make a ‘CloudBook’ for the education market? – January 12, 2016
Can education give Apple’s iPad a much-needed sales boost? – January 12, 2016
Apple delivers multi-user support for iPad – in schools only – January 11, 2016
Apple loses more ground to Google’s Chromebook in U.S. education market – January 11, 2016
Why Apple devices are losing share to Chromebooks in U.S. public schools – December 23, 2015
Apple CEO Cook on Google Chromebooks in U.S. schools: We’re not interested in making ‘test machines’ – December 11, 2015
Apple pivoting iPad education strategy to regain its footing in face of Google Chromebook surge – December 5, 2014