Apple: Analysts’ price targets are tumbling

“They’re spooked,” Philip Elmer-DeWitt reports for Fortune. “More bad news from Asian smartphone supply chains has triggered two rounds of cuts in Wall Street’s price targets for Apple, one in December and another this week.”

One example:

Andy Hargreaves, Pacific Crest: Stop Me If You’ve Heard This; Lowering iPhone Estimates. We are reducing our F2016 iPhone unit estimate to 213 million from 236 million. This suggests a lower trough during the 6s cycle and drives our price target to $132 from $142. Despite the reduction, we continue to view the risk/reward on AAPL positively as we anticipate growth in the 7 cycle, which should drive stock appreciation through 2016.

More excerpts from the sell-side analysts’s notes on Apple in the full article here.

MacDailyNews Take: For how much longer will the AAPL deep discounts last?

Udall: Apple’s cash flow undervaluation is ‘f’ing absurd’ – January 8, 2016
Morningstar: Apple sell-off looks overdone – January 8, 2016
Real world iPhone 6s adoption data contradicts Apple analysts’ so-called ‘supplier channel checks’ – January 7, 2016
Top-rated analyst: Apple’s iPhone business is healthy – January 7, 2016
Apple falls for third day as so-called ‘iPhone woes’ trim $40 billion in value – January 7, 2016
Apple stock price tumbles 3% in premarket, now trades well below $100 – January 7, 2016
Apple stock slumps near $100 amid ‘iPhone sales worries’ – January 6, 2016
Wall Street’s freak out over declining iPhone sales is overblown – January 6, 2016
Piper Jaffray: Apple’s iPhone production cut do not necessarily presage sales decline – January 6, 2016
Foxconn plans ‘rare’ holiday as iPhone output fears rattle investors – January 6, 2016
Apple to release Q116 earnings, webcast live conference call on January 26th – January 5, 2016

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]


  1. Of course they are. Why? See previous posts – I’m tired of repeating myself and pleased to see so many others having picked up the reality of what’s wrong with AAPL.

    1. Now that you are tired of repeating yourself, Jay Morrison, that means that absolutely everyone on this forum is officially tired of you repeating yourself in your Chicken Little doom and gloom opinion pieces. Give yourself a break and stop posting on this forum. Really, it will be OK. Stop while you are ahead and you can temporarily claim some kind of strange victory for “being right,” even though you really are not. Just stop.

  2. Every one of these tech analysts should go out and get a real job—selling shoes, for instance. They change their stupid minds every ten minutes, which proves that they don’t have the faintest idea what they’re talking about.

  3. When Brian White started upping his Apple price target to ridiculous levels in 2015 I had a bad feeling that this was going to end up as a repeat of 2012 when Apple’s stock collapsed. I was prepared for the worst yet hoping that Apple shareholders might get some Wall Street respect. Unfortunately, Apple shareholders are destined to keep getting beaten senseless as Apple has no control over Wall Street’s whims. Apple never got close to any of those higher price targets and kept falling no matter how many higher price targets were announced. I suspected something was wrong with Apple at that point. My suspicions were correct.

    It was claimed that 2012-2013’s stock collapse wasn’t warranted but it happened just as this collapse is happening now. Apple’s value foundation is built on quicksand and it’s really strange because the company doesn’t show the normal signs of a failing company like layoffs, store closings, rapidly dropping revenue, little or no profits, etc. Just a few unconfirmed reports and Apple’s stock value topples like a house of cards. I see no good reason why any potential investors should buy Apple stock if the value falls apart so quickly and easily. An investor could pick almost any another tech stock and do a lot better in terms of returns without all the headaches.

    I’m in with Apple for the long-term and I believe in the company even if iPhone sales do decrease. Things like that can happen to any company and I see no point in jumping from stock to stock trying to find that constant winner.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.