“Ahead of the Apple Watch’s launch, many high-end Swiss watch makers were critical of its design and Apple’s efforts to position it as a high-fashion item,” Julie Clover reports for MacRumors. “TAG Heuer CEO Jean-Claude Biver went as far as to call it “too feminine,” saying the Apple Watch looked like “it was designed by a student in their first trimester.”
“As time has passed, opinions on the Apple Watch have changed,” Clover reports. “It has prompted some high-end luxury watch makers to consider delving into the smart watch market themselves, and it also seems to be the inspiration behind high-end watchmaker H. Moser & Cie.’s latest product.”
“Shared today by watch site Hodinkee, H. Moser & Cie.’s Swiss Alp Watch has a design that’s immediately familiar, featuring a rectangular watch face with curved, rounded edges, a crown at the side, and Apple Watch-style lugs for holding a band in place,” Clover reports. “Given that H. Moser & Cie. is pricing the white gold Swiss Alp Watch at $24,900 with only 50 pieces available, it’s unlikely Apple will take offense over the copycat design.”
Read more, and see the watch’s mechanical innards, in the full article here.
MacDailyNews Take: Imitation is the sincerest form of flattery.