After early adopters rushed out to buy Apple’s iPad, they were getting on a third upgrade track, after Macintosh and iPhone, Evan Niu writes for The Motley Fool.
Niu writes, “I think it’s safe to say that if the average consumer were to list their upgrade priorities right now, it would likely look something like this:”
1. Smartphone
2. Computer/laptop
3. Tablet
“For consumers to upgrade their tablets, they need a good reason to (in terms of new features or better performance) and it has to fit within discretionary income budgets. Discretionary income is limited, so there is an inherent trade-off with upgrading a tablet since that money could be put toward a higher-priority smartphone upgrade, for example,” Niu writes. “It seems that for whatever reason, most people that have bought tablets aren’t upgrading them yet or all that often.”
“So what happens when you introduce a fourth category to the mix? Where does a smartwatch fit in terms of upgrade priority?” Niu writes. “I believe that the Apple Watch will likely come in at the very bottom of the list.”
Read more in the full article here.
MacDailyNews Take: Hence the reason why al you have to do is look at what people spend money on to get a sense of where Apple might go next.
The top six things on which Americans spend the most money:
1. Housing
2. Transportation
3. Food
4. Personal Insurance and Pension
5. Health
6. EntertainmentWhile we don’t know if we’ll ever see the Apple Grocery Store (would you like an Apple apple?), but how about an Apple Car, anyone?
Apple House? Apple Condo? Apple Communities? HomeKit-capable, of course. Apple Real Estate? Apple Insurance? Apple Bank? Apple Financial Planning?
Of course, Apple is already deeply working on #6 with the iTunes Store, Apple Music, Apple TV, iBooks Store, etc. and has begun work on #5 with the Apple Health app, HealthKit, and ResearchKit.