How can an company like Apple be so utterly unprepared — oh, let’s just say it: incompetent — at the launch of such an important product as iPad Pro? Seriously, how?
If Tim Cook is an “operations genius,” why didn’t he teach Jeff Williams anything beyond jack shit?
Apple’s launch of the Apple Watch? Completely botched, momentum killing, shoot-yourself-in-the-foot malpractice. Great excitement, no product. Excitement evaporates. Massive marking effort deployed in a so-far-futile attempt to recapture even a fraction of the excitement that should have never been squandered in the first place with even a modicum of preparation.
Even frigging Microsoft or Samsung would have had their accessories ready for sale at launch.
And, now this, just a few months later? WTF is going on, Apple? You know, besides empty excuses. Whatever happened to simply getting the job done? Would these sort of botched, incompetent launches happen under Steve Jobs? No, they would not – especially the Apple Watch fiasco, with no product of which to speak for months! That’s not a product launch, that’s amateur hour.
“My review would have been very different if I had spent the last week using the iPad Pro without either the Smart Keyboard or Pencil — but that’s the only configuration people can buy today,” John Gruber writes for Daring Fireball. “It’ll all work out in the long run, but in the short term, getting a new iPad Pro without a Smart Keyboard or Pencil is no fun. Sort of a joyless launch.”
MacDailyNews Take: Apple’s ineptitude here leaves us speechless beyond shaking our heads and muttering “Microsoftian.”
UBS: Apple botched the Apple Watch launch – May 1, 2015
Apple has totally botched the Apple Watch launch – April 17, 2015
Highly sought-after Apple Watch won’t hit retail store shelves until June at the earliest – April 16, 2015
Ahrendts memo: Apple Watches will not be available to buy in-store throughout May – April 16, 2015
Apple Watch sold out in minutes; didn’t preorder in time, how’s June sound? – April 10, 2015
Here are the dates you can expect to get your Apple Watch – April 10, 2015
Apple Watch on fire as Apple sells out fast – April 10, 2015
Apple Watch draws strong turnout at Apple Retail Stores – April 10, 2015
Apple Watch already sold out – April 10, 2015
Open thread: Did you get your Apple Watch preorder placed? – April 10, 2015